Color psychology is the study of how the hues affect the human behavior.

To begin with, if you didn’t check out the previous posts, start by reading:

In this blog post I’m going to show you how the colors are an important consideration for business when you define the brand.
Firs of all, color change our perception and the colors themselves have an effect on our minds.

Color psychology is use by artists, decorators and mainly as a marketing mechanism in many industries. Therefore, by picking the right color in a packaging, the sales of your product will increase. In addition, the colors in the product themselves will also have an effect on sales.

Moreover, think of everything you buy and try to imagine it with a different color… I’m not sure that you will keep on buying it. All marketing strategies use color physcology to define the brading.

Did you ever wonder why Nike logo is black? Why the label from CocaCola is red? Starbucks, McDonals? ….Once you are able to understand the psychology of color you will be able to indentify the meaning of each brand.

Perception is subjective but color effects have universal meaning.

Finally, here is a list of the main colors and their meaning. Be careful, some colors have specific meaning in certain cultures.

 

 

RED

  • Associated with passion, energy, love, sex, excitement.
  • Action, danger, adventure.
  • It is also the most eye-catching color.
  • It is use frequently to announce big sales.

Color psy - Cocacola

 

 

ORANGE

  • It is related to fun, happiness, vitality, joy.
  • Also associated with creativity, youthful.
  • Sometimes used for retro campaigns.

Color psy - NICKELODEON

 

 

YELLOW

  • The color of the sun is linked to warmth, light, cheerful.
  • Other relations are with positive, cheerful, young and optimism.

Color psy - mcdonalds

 

 

GREEN

  • Most common relation is nature, the environment, health, refreshing.
  • But green is also associated with money & jealousy.

Color psy - starbucks

 

 

PINK

  • This the girls color. It’s delicate, gentle, soft & romantic.

Color psy - Barbie_Logo1

 

 

BLUE

  • It represents trust, reliability, security& responsibility.
  • Also associated to freedom, spirituality & dignity.

Color psy - Facebook

 

 

PURPLE

  • Creativity and uniqueness are related to purple color.
  • A mysterious, royal, romantic and sensual color.

Color psy - yahoo

 

 

WHITE

  • One of the easiest to explain.
  • White is pure, clean, innocent.
  • Also related to peace, protection, simplicity

Color psy - jaguar

 

 

BROWN.

  • Not very often used in branding.
  • Brown represents rustic, fall, earth.
  • It gives a sensation of stability, security and comfort

Color psy - UPS

 

 

GRAY

  • A very classic color.
  • Gray color is linked to timeless, calm, respect and humility.

Color psy - apple

 

 

BLACK

  • In design represents something classic, elegant, and modern.
  • Also serious, luxurious and powerful,
  • Black color is associated with authority, tradition & conservative.

Color psy - nike

To summarize, here is a cool infographic by the Logo Company.
It oulines some of the most important brands colors & how is color psychology related to them.

Color psy - brands

————————————————————————————————————–

See you in the next post! If you like the article, please share it!
Leave a comment if you found this post interesting.
Let me know if you use any other good resources related to fonts!

[shareaholic app=”share_buttons” id=”25934634″]

FREE EBOOK: GRAPHIC DESIGN PROJECT FUNNNEL
Join my newsletter & receive my free ebook on how to lead a successful Graphic Design Project. In this e-book I will explain you which are the fundamental steps required to produce an outstanding Graphic Design Project.
We hate spam. Your email address will not be sold or shared with anyone else.

Claim your download

Download my FREE eBook that explain the 9 principles every designer should master. Color, Balance, Alignement, Emphasis... 

Thanks for subscribing. The file has been sent to your email. Be sure to check the spam.

Participate NOW!

Win one year subscription to Adobe Creative Cloud & receive the Design Fundamentals Newsletter full of simple & relevant educational material.

Thanks for participating. A confirmation email has been sent to your mail. Please verify spam.

FREE EBOOK:

GRAPHIC DESIGN PROJECT FUNNNEL

Join my newsletter & download my free ebook on how to lead a successful Graphic Design Project. In this e-book I will explain you which are the fundamental steps required to produce an outstanding Graphic Design Project..

Thanks for subscribing. The file has been sent to your email. Be sure to check the spam.

TOOLGUIDE: MY BEST 10 GRAPHIC DESIGN RESOURCES

Fonts, Podcasts, Textures, Forums... and more!

Thanks for subscribing. The file has been sent to your email. Be sure to check your spam box.

Pin It on Pinterest

Share This